Discover AIMS Counselling & AIMS Social impact in Bispham

AIMS Counselling provides professional counselling and psychotherapy in Blackpool, offering compassionate mental health support for individuals, couples, and families. As an experienced Integrative Counsellor and Psychotherapist, I create a safe, confidential, and non-judgemental space where you can explore your emotions, understand your experiences, and work towards positive change.

I specialise in supporting people experiencing anxiety, depression, trauma, PTSD, grief and bereavement, relationship difficulties, stress, low self-esteem, emotional overwhelm, and life transitions. Every therapy journey is personalised, combining evidence-based approaches including CBT, mindfulness, psychodynamic therapy, and person-centred counselling to help you develop self-awareness, emotional resilience, and healthier coping strategies.

Whether you are seeking face-to-face counselling in Blackpool, Bispham, or the surrounding areas, or prefer the flexibility of online counselling across the UK, AIMS Counselling offers accessible mental health support tailored to your individual needs. My goal is to help you reconnect with yourself, build confidence, improve emotional wellbeing, and create a more balanced and fulfilling life.

About Me

I'm Amanda Fryer, an integrative counsellor and psychotherapist working with adults and young people (16+) in Bispham, Blackpool, and online.

I didn't start this work from a textbook. I started it in a motorhome, in the middle of the COVID-19 pandemic, offering people a genuinely safe space to talk when almost everywhere else had closed its doors. That's still at the heart of what I do — creating somewhere you can be fully heard, without judgement, however unconventional the setting once had to be.

My own journey through self-development is what rooted my passion for this work. I know, from the inside, what it takes to move through difficulty and come out stronger — and that lived understanding shapes how I sit with clients today.

I work integratively, which means I don't believe one therapeutic approach fits every person. I draw on person-centred work, CBT, ACT, psychodynamic ideas, attachment theory, transactional analysis, psychoeducation, mindfulness, and creative approaches — choosing what actually fits you, your experiences, and your goals, rather than asking you to fit a method.

Often, what brings someone to counselling isn't really about the specific situation they describe — it's about something underneath it. When a client tells me "there must be something wrong with me," I gently reframe that: a pattern that once helped you cope, protect yourself, or belong doesn't mean something is wrong with you — it may simply have made sense for you at the time. Once we understand why, we can explore together whether it still serves you now.

Outside of the therapy room, I'm a season-ticket cinema-goer (I'll rarely turn down a good film) and I make time for hobbies that let me switch off and recharge — because I believe a therapist who looks after her own wellbeing is better able to hold space for yours.

If you're ready to understand what's happening beneath the surface, and build the tools to move forward, I'd be glad to work with that with you.